How do Mad Artists Think? Now at a Mad House near you on 10th May 2014, Saturday.

The Physical Impossibility of Death in the Mind of Someone Living, a 14-foot (4.3 m) tiger shark immersed in formaldehyde, by Damien Hirst

The Physical Impossibility of Death in the Mind of Someone Living, a 14-foot (4.3 m) tiger shark immersed in formaldehyde, by Damien Hirst

  1. Synopsis
  2. Date and Time
  3. Address
  4. Contact numbers/e-mail addresses for registration
  5. Workshop Fee
  6. Food and Drinks
  7. Mission statement/Workshop manifesto
  8. Structure of the workshop
  9. Takeaway from the workshop
  10. Who is this workshop for?


1. Synopsis

What are the lessons in creative thinking from the world of Art and Design? What is your unique and special artistic expression? 

What does Andy Warhol’s Pop Art have in common with our very own, very successful ‘Chumbak’ and ‘Happily Unmarried’ brands? What is ‘Modern Art’ anyway, and why is Picasso considered a great artist when even a child could draw like him? What’s really so great about Pink Floyd?

Through vivid discussions over drinks and snacks, leading up to a small, fun project, I’ll help you develop an informed artistic opinion on the things you create, so that you can see for yourself how awesome you really are! 

No qualification required. Just come with an open mind.

How do those mad artists think? By the end of the workshop, you’ll tell me!


2. Date and Time

Date and Time:
Saturday,10th May 2014, 2.30 PM – 7.30 PM

3. Address 

G-16/5, DLF Phase 1, Qutub Enclave, Gurgaon.

It’s really easy to find.

  • Closest Metro station – Sikandarpur, MG Road, Gurgaon
  • From Sikandarpur Metro Station, turn LEFT towards Bristol Chowk
  • After passing Bristol Hotel on your right, continue STRAIGHT towards Faridabad (DO NOT take the right onto Golf Course Road)
  • Cross the FIRST traffic signal (with Qutub market on your right), and then take the LEFT into DLF phase 1 colony gate
  • Take the THIRD RIGHT. The venue is the fourth house in that lane (G-16/5)


4. Contact details for registration

Prior Registration is required by calling OR e-mailing Viraj/Nayantara

Viraj : 97177 38723 /
Nayantara: 97171 03014 /
Join the Facebook event for updates and interesting links to help you get the most out of the workshop.


5. Workshop Fee
Rs.500 (First time attendees)

Rs.200 (people who attended the previous workshop at Zorba)

You can pay at the venue.

6. Food and Drinks

BYOB. Snacks will be provided.

7. My Mission/Workshop manifesto

  1. Make people aware of the context of their talents in the world of Art. Do you have leanings towards Futurism or are you a Purist, for instance?
  2. Initiate people to the ‘thinking structures’ of great Artists, past and present, from various fields.
  3. By so doing, instil in people the confidence and vocabulary to take their particular talents in innovative directions.

8. Structure of the Workshop

This is not a painting class, or a sculpture class, or a photography class. In this workshop you will learn how to ‘think’ like an artist.

  • The first section of the workshop will be a discussion on fundamental questions like ‘What is Art?’, ‘What’s the difference between Art and Craft?’ and ‘What do Painting and Music and Photography and any other medium have in common?’. During the course of these discussions, interesting examples, and Art History, from the multifarious fields of Art (Painting, Film, Music, Writing, Conceptual Art) will be shared so that the conversations have a reference point.
  • In the second section, participants will be asked the question, ‘What has affected you deeply in the recent past?’. The participants will be encouraged, through discussion with the group, to think deeply about why they feel strongly about the issue. They will then be asked to create an ‘artistic work’ that expresses the issue they feel strongly about.

The artistic work could be completely conceptual, in which case the participant simply has to describe it through language, or it could be a piece of poetry, cellphone photography, performance, or even a rough sketch.

The focus is not on the final product, but the thinking process behind it.

The final discussion will be participants responding to each other’s work.

9. What is the takeaway from the workshop?

At the end of the workshop, the participant would have touched, and harnessed the power of his/her own artistic temperament, and possibly have found an affinity for a certain medium of expression like Photography, or Painting, or Writing, which they could pursue vocationally, by going for a ‘Basics of Photography’ class for example.

He/She would have been introduced to the major Art Movements from the Renaissance to the present, and have understood the modes of thought that defined these movements.

Importantly, he/she would have developed a basic vocabulary to be able to have an informed opinion on any piece of Art from any field.

10. Who is this workshop for?

  1. Any job requires creativity. The lessons from the lateral thinking of the Art world are truly inspiring and will help you think ‘out of the box.’
  2. Creative Professionals like designers, art directors and copywriters will be able to attribute reasons and logic to their intuitive output. (Haven’t you always wanted to give it back to clients who offer unstudied and dumb opinions on your work?)
  3. Anyone who indulges in an artistic hobby like writing, photography, painting, music etc., or indulges in Art appreciation of any kind, will benefit greatly from this workshop.

For any questions you can also write to us by filling the form below:



One thought on “How do Mad Artists Think? Now at a Mad House near you on 10th May 2014, Saturday.

  1. Who decides when ultimately it is a matter of taste? Quality is when the result meets expectations. It’s a matter of facilitating communication between minds with a collective intent. In this workshop Viraj provides the guide to a language that enables us to talk about the intent the way we want.

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